China feels Catalonia's strenght
Catalonia is landscape, cuisine and culture. RCD Espanyol president, Chen Yansheng, has no doubt that he was right about coming to Catalonia, and this is what he explains to his compatriots.
In January 2016 the Chinese businessman became president of the Football club. This allowed him to combine his passion and profession with an entity he identifies with:
'A hardworking club,
that has learnt to stand up
and has always fought to keep on going'
Values with which Yansheng was bred, that he also recognises in Catalan traditions.
From Bakery Group we have had the fortune to work with the Catalan Tourism Agency with a branded content that makes the Club and Catalonia’s values to travel to the Asian giant.
The message is quickly spreading. During the first 24 hours since we uploaded the video we reached more than 1 million views just in China, which means that the agreement of Catalan Generalitat and Espanyol Football Club to promote Catalonia as a worldwide tourist destination will achieve its purpose.
We are proud to live in a country rich in landscapes, heritage and culture. A perfect destination that now, thanks to Chen and the Catalan Tourism Agency, is also known in China.