World Basketball Festival

NIKE had a clear goal: to create a content to capture and to elevate the best Pick Up Basketball Game of the summer. Sixteen players from all around the world were chosen for their talent through social media networks in the World's Baddest Pick Up Game campaign to participate in the the 2014 WORLD BASKETBALL FESTIVAL.

Social Media: a campaign that was 100% focused on content for the social networks of @NikeBasketball and to capture the best show of world basketball, where the 4 vídeos we made exceeded over 1 million visits.

Photography: The photography was focused in capturing the best moments to share the experience of the players in Barcelona and to make it viral on social networks: Instagram, Facebook and Twitter.